Teach your customers to unlock your product’s full value. The more features they use, the longer they’ll remain loyal customers.
This doesn't mean just answering their questions. It means showing them how to dive into all the features and benefits your product has to offer.
An Academy will inspire users to explore more of your product’s features and to understand the concrete benefits they can get out of it
You can easily assess learners’ knowledge using the quizzes feature. You can also automatically reward all learners with a certificate upon completion of their education.
Sometimes your users don’t have the fundamental knowledge to understand the entire value of your product. Create a course called “Why is product X necessary?” By doing this, you will be able to show learners exactly why your product is useful and inspire them to use it
Let’s say the user already understands why they should use your product, and now you need to help them begin to do so.
Create a simple course called “The first day with product X.” Make getting familiar with the product a smooth and understandable process
Your user has already been using your product for several days, or even weeks. But sometimes they don’t use it as best they could. Tell them how they can optimize their processes. They will be grateful that you have saved them time
Some functions take your developers weeks to develop, only to have them be underutilized by a segment of users, despite the fact that they are useful functions. Tell your users about all the functions available to them and advance their mastery of your product
In a variety of fields you can educate not only the end users of your product, but their managers as well. Create a course and tell them how they can better organize the work of the people they manage who use your product
If a user has already been using your product for a long time and is happy with it, you can’t always be teaching them something new. But they are loyal to your product.
Create a course they can share with their friends and partners, and ask them to share it. It will be easy for them to do this, and you will gain access to a new audience
What about the benefits for Marketing?
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