Top 6 Benefits of LMS for Retail Industry
Highlights
What is a Learning Management System – LMS?
2. High-Quality Customer Service
3. Trackable Learner Performance
5. Centralization Capabilities
Types of retail training you can deliver
What is a Learning Management System – LMS?
LMS solutions emerged as robust and reliable tools that aimed to bridge the gap between the ever-changing training needs and companies' learning traditions. On the basic level, an LMS offers a centralized way to conduct, control and adjust training. Simultaneously, an LMS for retail training dramatically simplifies the whole process related to onboarding and training.
Ultimately, you get a set of convenient learning tools to ensure that your workers understand the company's objectives and, more importantly, customer expectations.
What are the Real Benefits?
As it goes from the previous part, you get a convenient management tool to train your team, covering multiple aspects. For example, an LMS for retail can facilitate consistent and efficient training across all departments.
Hence, you can elevate your customer experience by offering your employees the skills needed to boost their productivity and make them happier with their positions. As a result, your business gains momentum from enhanced customer relationships and worker performance. With this in mind, let's look at what benefits you can get from using the best retail LMS in your business.
1. Lower Turnover
So, starting with the most important aspect - employee loyalty. According to Daily Pay, 65 percent of retail businesses suffer from high turnover rates. Systematic and ongoing training programs allow people to quickly onboard, upgrade, and acquire new skills practically without any limits. Hence, with an LMS, people can conveniently foster their careers, increasing their job satisfaction.
This is not the end, as retail training LMS allows you to create tailored training paths that match your company's goals and the career aspirations of your workers. As a result, this even more boosts their loyalty and engagement, offering a convenient and reliable way to deal with employee turnover.
2. High-Quality Customer Service
The world focuses a lot on standards these days. Netomi reports that 95 percent of consumers mention customer service as one of the most impactful factors that affect their choice and loyalty to a brand. From the perspective of the competitive market around us, ensuring a high standard of customer service is a sure way to at least stay within your competitors. However, once you start offering structured training in retail, you can get even more from this.
Comprehensive training modules can help your team become real professionals in customer interactions, including queries, resolving issues, and providing general help. Consistent product training for your team allows them to get the upper hand in the competitive environment by boosting customer satisfaction.
3. Trackable Learner Performance
We can discuss the multiple benefits of training for retail, but even the best learning courses won't be useful if no one treats performance seriously. For this reason, modern knowledge management solutions come equipped with numerous tools to track and assess the learner's performance. Those exist to fulfill the following goals - find and address knowledge gaps and areas requiring additional focus. All this allows us to shape the future retailing training efforts to make it even more efficient.
4. Mobile Learning
Hardly anyone can imagine the modern world without mobile devices, and this situation will only develop further. With this in mind, allowing people to learn on the go and use their devices is a brilliant idea. With a cloud LMS, your team can conveniently use the learning materials regardless of their location, time and other parameters. In simple terms, with the support of mobile devices, they have total control of when and how to access the learning materials.
5. Centralization Capabilities
As I have mentioned in the very first lines of this article, centralization is the key benefit of an LMS. You can guarantee that everyone in your team has uniform access to the needed learning resources, as you get the tools to streamline the management and control of the training resources. Additionally, there are also rich customization capabilities available for you to tailor the training to your exact needs.
6. Cost-Effective Training
Even though the initial investment may not seem so, LMS can help significantly reduce costs. Traditional approaches come with huge lists of expenses, including hiring, travel, physical materials, accommodation, etc. A training retail program created within an LMS excludes all those expenses. You can even grant certificates to your workers without additional fees and costs.
Types of retail training you can deliver
All right, when the benefits are clear, let's take a look at what you can provide to your workers. Hence, you will have a basic understanding of what you can and can't do with an LMS.
Induction training
As you already know, an LMS is the best way to deliver onboarding training as it offers the consistency essential for customer service. It turns full-day sessions into miniature courses that one can access at any time from any place. Furthermore, modern platforms also provide interactive videos, presentations, or downloadable documents. All this is aimed at maintaining a consistent message, eliminating inadvertent trainer deviations that can lead to inconsistencies.
Health & Safety
Retail environments are dangerous, with frontline workers exposed to risks such as lifting stock, using ladders, and operating POS systems. Thus, the learning materials can be delivered online and monitored by up-to-date state-of-the-art systems such as Moodle Workplace or AcademyOcean LMS. This ensures employees stay armed with the latest knowledge. As a result, you minimize the potential risks of accidents as much as possible while automating record-keeping and prompts.
Compliance training
Recent legislation, such as GDPR, has introduced new regulations and outcomes for mishandling data, leaving many organizations unprepared. With such a solution, you can launch new compliance courses to the distributed teams in a matter of hours. Thus, you are ensuring retailers remain compliant as regulations impact the industry. It eliminates the tedious processes, resulting in significant cost savings.
Visual Merchandising Training
World-class visual merchandising requires consistent implementation across networks by trained teams. This is when all those interactive pictures and videos come in handy, as they work best when a consistent experience delights clients in all stores. As we have already discussed in the section about cost efficiency, you know that an LMS also helps eliminate unnecessary expenses.
