Search results for "what is a business playbook for marketing"

  |  7 min read
March 17, 2023

What Is A Business Playbook?

A business playbook is a comprehensive and structured document that outlines a company's objectives, plans, best practices, and crisis management strategies. In this article, we will explain the importance of having a business playbook, how to create one, and what it should include.

  |  5 min read
January 19, 2024

What Is Customer Enablement And 5 Best Practices For Saas Customers

Learn how customer enablement helps SaaS companies build strong customer relationships and boost retention. This article covers best practices like building online communities, educating users, gathering feedback, providing multi-channel support, and guiding customers throughout their journey. It also discusses key enablement technologies like LMS, help centers, in-app guidance, virtual training, and customer success teams.

  |  3 min read
April 7, 2023

🚀 Check tasks in minutes instead of hours | AcademyOcean Update, March 2023

Upgraded Homework section, interview for The Telegraph, and other exciting AcademyOcean news.

  |  8 min read
October 12, 2021

How email services like Mailchimp, Lemlist, and Sendpulse generate leads using academies

Email services are often used as a tool for generating leads.But what do these services use to attract their own clients?In this article, you will discover why most email marketing companies have their own academies.Stories of Mailchimp, Sendpulse, Reply, and Lemlist.

  |  10 min read
October 12, 2021

How does French Saas-companies make users fall in love with their product?😍 Spoiler: They're using academies

Let's take a look at what academies are and how you can use them to make customers fall in love with your product [French SaaS companies and their academies]

  |  7 min read
May 18, 2020

28 Days Later: How Quarantine Affected Internet Marketing. Serpstat Research

Serpstat is presenting their study on the changes in internet marketing caused by the crisis.

  |  9 min read
April 21, 2023

Why Do Employee Layoffs Affect The Global Economy?

In this article, I discussed the impact of employee layoffs on the global economy, focusing on the reasons behind layoffs and their impact on workers. I also looked at major American companies, including Walmart, Alphabet, and Amazon, that have recently announced significant layoffs. Finally, I provided tips for supporting employees' mental health and well-being during the challenging period of layoffs.

  |  5 min read
November 17, 2021

Customer Onboarding Best Practices 2021. An expert interview

Learn more about effective customer onboarding from a practicing Digital Marketing expert.

  |  23 min read
October 5, 2023

20 Best Online Learning Platforms in 2023

Discover the best online learning platforms for students, professionals, and organizations. Explore diverse courses, flexible learning options, and engaging experiences to help learners thrive in the digital age. Find top-tier platforms with unique, plagiarism-free content.

  |  9 min read
November 24, 2020

Interview #15 Mitali Ghosh: "I was very curious to learn about the human dynamics of business and felt sure that I could make a difference there."

Read the interview with Mitali to the end to find out how to make new hires focus on their Day 1 in a new company and who is this secret buddy that every newcomer needs.

  |  8 min read
August 30, 2021

How SEO tools use academies to generate leads and onboard customers. Google, Moz and Semrush case studies

What is the Academy? Advantages of the Academy for SEO Tools [Examples of Real Companies]

  |  6 min read
February 20, 2019

How to use E-Books for Lead Generation | AcademyOcean

How eBooks must evolve to keep up with content trends in 2019

  |  9 min read
February 2, 2021

Interview #23 Jan Helwerth: "Employee experience will become one of the biggest trends in HR in 2021!"

Read the interview with Jan Helwerth to find out what HR trends will emerge in 2021 and what an unusual gift Jan once received.

  |  9 min read
November 25, 2022

Charles Jennings: "L&D teams need to stop being «Order Takers»"

Find out how training and L&D professionals need to extend their solutions into the workplace with Charles Jennings

  |  6 min read
June 9, 2023

Unlocking the Power of Cross-Training: Empowering Your Employees for Enhanced Skills and Growth

Cross-training employees teach individuals the skills and knowledge required to perform tasks beyond their primary responsibilities. This approach enhances workforce adaptability, productivity, and collaboration within teams. By developing a well-planned program, businesses can improve efficiency, fill workforce gaps, and foster a culture of collective success. Cross-training offers flexibility, improved efficiency, and better team collaboration. Implementing a successful cross-training program involves creating a supportive work environment, conducting simulations, and establishing a feedback mechanism. Overall, cross-training empowers organizations to build a skilled and versatile workforce capable of performing various roles.

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