SaaS Pricing Research:
1,000 Companies
We are super excited to share our SaaS Pricing data research. We invite you to take a look at how 1,000 SaaS company leaders organize price formation. We analyzed them to look at the trends, standards, and innovations in one of the essential parts of any SaaS website.
Did you know that only 60.4% of these companies have a pricing page? 79% of companies with pricing pages list prices and 21% don’t list. Out of 1,000 companies, 11.9% only have the option to request a quote.
60.4% of 1,000 SaaS companies have a pricing pageTweet this
Plans
Below is a graph that shows how many companies have the following number of plans:
39.4% of companies have 3 plansTweet this
Pricing Structure
People put numbers in their minds on a special number line: from left to right — from the smallest to the largest. It was supposed to be a result of a habit developed in reading and writing both for letters and numbers.
Let’s take a look at how companies use this habit in their price formation. 63.1% list prices in ascending order when 4.6% — in descending one. 32.3% order prices in neither ascending nor descending order.
11% of the companies that list prices have a calculator or slider for computing prices. It remains a great way to make the pricing page engaging (users interact and play with it) and the cost transparent to visitors.
Discounts
When it comes to SaaS pricing, discounts are both awful and awesome.Lincoln Murphy
Some companies use discounts as their pricing strategy. SaaS discounting is the practice of offering a lower price or rate on a particular plan.
The benefits of SaaS discounting are clear: up your win rate, shorten sales cycles, keep a customer happy, etc. But the downsides can begin to outweigh the benefits if the practice is left unchecked: in some cases, buyers’ perception of the value of the product degrades.
Let’s look at how many companies use discounting. 4 out of 10 companies provide a discount on plan pricing. Here are the discount percentages that companies give:
Trial Periods
There isn't a best SaaS Free Trial length that works for every SaaS company, in every niche, for every market. So let us present the graph that shows how many companies give trial periods and how long they are:
Some companies have paid trialsTweet this
PRO Options
During our research, we noticed that some companies take PRO option out of the pricing page. In such cases, Enterprise option is a separate page on the website. Let's look over the figures:
Pricing Sections
Some companies break out their pricing by product, with each product having its own pricing. In these cases, each product has a different pricing section.
62% of companies that list prices have 1 general pricing section. Below is a graph that shows how companies divide their pricing into pricing sections (sometimes called a plan):
Interesting facts
Among all the companies that were included in our study, we found a few unusual things that we remember. Take a look:
