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Why educate users?
Still have doubts about whether or not you need to educate your customers? Take a look at the reasons:
Reason #1
80% of companies believe they deliver a superior customer experience, but
only 8%
of their customers agree
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Reason #2
79% of organizations are sure
learning
and development is
critical
to their organization’s ability
to execute on strategy
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Reason #3
Why customers cancel. Customer dies
1%
. Customer moves away
3%
. Customer gets friend to provide service
5%
. Customer persuaded to go to competitor
9%
. Customer is dissatisfied with your service
14%
. Customer believes you don't care about them
68%
.
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Reason #4
57% of the buying process is done
before sales
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Reason #5
Companies that extend learning to customers achieve a
800% year-over-year increase in revenue
per FTE than those that do not
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Reason #6
60% of consumers have a more favorable view of the brand if their self-service offering is
mobile-responsive
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Reason #7
The
LMS
(learning management system) market is expected to experience a growth of
23.17%
between 2017 and 2018
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Reason #8
90%
of consumers now expect a brand or organization to offer a
self-service customer support portal
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Reason #9
60%
of consumers have
higher
expectations for customer service now than they did just
one year ago
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